Marketing agency for local service businesses · UK

We research your market first. Then we grow your local business.

Most agencies sell you a channel. We start by studying your area, your competitors and your customers. Then we bring you more enquiries with the right mix of Google Maps, Google Ads, Meta Ads and landing pages.

Get your free marketing review See what we do →
✓Start with the one channel you need most, then grow from there.
✓One business in your line of work per area, never your competitor.
✓Rolling monthly. Reports in calls and bookings, not jargon.
Market reviewExample
Heating engineer · Stockport
What we check before we recommend anything
4 / 4 checked
Google Maps
In the top 3 at only 1 of 49 points for “boiler repair”
Gap
Google Ads
4 competitors bidding on “emergency boiler repair”
Opportunity
Meta Ads
2 competitors running winter service offers
Opportunity
Website
No call button on mobile, enquiry form 3 pages deep
Quick fix
The plan
  1. 01Fix the website so visitors can call in one tap
  2. 02Win the map for “boiler repair” (90-day guarantee)
  3. 03Add search ads for emergency jobs once tracking is in
Channels checked
4 / 4
Start with
Google Maps
For any local service business Trades & home services Builders & renovators Dentists & clinics Health & wellness Beauty & aesthetics Garages & auto Cleaning & gardening Legal & financial …and any business people look for nearby.
Why research first

Guessing is the most expensive marketing there is.

Boosted posts nobody books from. Ads that send people to a homepage. An SEO retainer for a business that really needed one good landing page. Most local businesses don't need more marketing. They need the right marketing, picked after someone has looked at their market properly.

The usual agency
Sells the one thing it does
Same package for every business
A different supplier for each channel
Reports full of clicks and impressions
With Vullor
Studies your market before recommending anything
A plan built for your area and your services
One partner for Maps, ads and pages
Reports that count calls and bookings
How we work

Research. Plan. Launch. Grow.

The same process for every client, so nothing is left to guesswork.

01 · Free

Research

We look at your market before we meet: your Google Maps rankings, the ads your competitors are running, your website and what your customers search for.

02 · The call

Plan

We show you what we found, which channel we'd start with and what we'd do in the first 90 days. You decide with the full picture in front of you.

✓ A plan you understand
03 · Weeks 1–2

Launch

We set everything up properly: profiles, campaigns, pages and tracking, so every call and enquiry is counted from day one.

✓ Tracking in place
04 · Every month

Grow

A plain-English report on what came in and what it cost. Once the first channel is working, we add the next one.

Where to start

Which channel first?

Here's roughly how we decide. Your free review gives you the real answer for your business.

If…We usually start with
Competitors show above you on Google Maps, or you have only a handful of reviews
→
Google Maps & Local SEOLearn more
Your jobs are urgent or high-value, like emergency repairs, implants or renovations
→
Google AdsLearn more
You're already strong on the map, or your work looks great in photos and videos
→
Meta AdsLearn more
You're already paying for ads but the enquiries don't add up
→
Landing pages & funnelsLearn more
Industries we work with

Marketing for every kind of local business.

Different businesses win customers in different places. Here's where we usually start for each.

Marketing for trades & home services

Plumbers, electricians, heating engineers, roofers

When something breaks, people call whoever they find first. We usually start with the Google Maps pack and search ads for urgent jobs.

Marketing for builders & renovators

Kitchens, bathrooms, extensions, loft conversions

Big jobs and long decisions. Search ads reach people ready to get quotes, and a landing page shows your work and makes asking for a quote easy.

Marketing for dentists & clinics

Dental practices, private clinics, opticians

Patients compare reviews before they book. We start with your Google Business Profile and reviews, then add search ads for your highest-value treatments.

Marketing for health & wellness

Physios, chiropractors, osteopaths, massage

People search nearby when they're in pain. Ranking on the map and being there for those searches brings in new patients week after week.

Marketing for beauty & aesthetics

Salons, aesthetics clinics, hair, nails

Visual work and repeat bookings suit Facebook and Instagram ads with one clear offer, backed by a strong profile on the map. We follow UK ad rules for your treatments.

Marketing for garages & auto

MOTs, servicing, repairs, tyres, valeting

Car owners search close to home and book quickly. Ranking in the map pack and a clear way to book online usually come first.

Marketing for cleaning & gardening

Cleaners, landscapers, gardeners, pest control

Seasonal demand and regular customers. Meta ads fill the diary before the busy season, and local SEO keeps you visible all year.

Marketing for legal & financial

Solicitors, accountants, mortgage and financial advisers

Trust decides who gets the call. A strong profile with reviews, a clear page for each service and search ads for high-value enquiries.

“
Before I started working with Matija, I relied on referrals. … He got us into the top 3 chiropractors in Belgrade on Google Maps. … Now I know what to expect every month.
DP
Dušan Pravdić
Owner, Manuelna Terapija Pravdić · Chiropractic clinic, Belgrade
Local business marketing, UK-wide

Digital marketing for local businesses across the UK.

Vullor is a marketing agency for local service businesses in England, Scotland, Wales and Northern Ireland. Whether you're a plumber in Manchester, a dental practice in Leeds, a salon in Glasgow or a garage in Cardiff, the questions are the same: where do your customers look, who are they finding instead of you, and what will bring them to you for the least money?

That's why every project starts with research. We look at how you rank in the Google Maps pack and the local results, which competitors are running Google Ads and Facebook ads in your area, and how well your website turns visitors into calls. Then we recommend the channel that will pay back fastest: local SEO and Google Business Profile management, Google Ads management, Facebook and Instagram advertising or a landing page built to convert.

You get one partner instead of four suppliers, reports in calls and bookings instead of clicks, and an honest answer if we don't think we can help. Rolling monthly, and never your competitor down the road.

Matija Vuruna, founder of Vullor
Who you'll work with

Hi, I'm Matija.

I started Vullor to give local businesses the kind of marketing I'd want if it were my own money on the line: research before spending, one clear goal, and honest reporting.

You deal with me directly, not an account manager. I'll tell you what's working, what isn't, and what I'd do next, in plain English.

Matija Vuruna
Founder, Vullor
Working with businesses
across the UK
FAQ

Questions, answered honestly.

We bring local service businesses more customers. First we research your market: where you show up on Google Maps, what your competitors run on Google and Meta, and how well your website turns visitors into enquiries. Then we run the channels that will make the biggest difference for you: Google Maps and local SEO, Google Ads, Meta Ads and landing pages.

No. Most businesses start with the one channel that will bring customers in fastest, and we only add another once the first is working. We'll tell you on the call which one we'd start with, and why.

There's no fixed price list, because every business and every area is different. Once we understand your goals and your market on the call, you get one clear monthly price before anything starts. If we run ads, the ad budget is paid directly to Google or Meta, on your own account.

For Google Maps, yes: an average rank of 3 or better for your main keyword within 90 days, or we keep working free until you get there. See how it's measured. For ads, nobody can honestly promise results before seeing your market, so we agree targets with you on the call and report against them every month.

No. It's rolling monthly with 30 days' notice. You should stay because the enquiries are coming in, not because you signed something.

No. We work with one business in your line of work in each area, so we're never helping the competitor down the road.

Any local business that provides a service: trades and home services, builders, cleaners, dentists and clinics, health and wellness, beauty and aesthetics, garages, legal and financial firms, and anyone else customers look for nearby.

Anywhere in the UK: England, Scotland, Wales and Northern Ireland. Everything is done remotely, and calls are on Zoom or Google Meet during UK working hours.

Every month you get a short, plain-English report showing what we did and what it brought in: calls, enquiries and bookings, and what each one cost. No vanity numbers.

Find out what's really holding your marketing back. Free.

We'll research your market before we speak and show you what we found. No obligation and no sales pressure. You keep the findings either way.

Get your free marketing review
On the call, we'll
01Show you where you stand on Google Maps and in search, against the businesses you compete with.
02Walk through what your competitors are running on Google and Meta, and what's working for them.
03Tell you which channel we'd start with, and whether your area is still free.
Free marketing review.
See where you stand.
Get my review